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Zee builds US Hispanic team

India’s Zee Entertainment Enterprises has appointed former executives from BBC Worldwide, NBCUniversal and HBO Latin America to lead its fledgling Miami-based operation.

The executive team will oversee Zee’s programming and marketing strategies for the US Hispanic market and Latin America.

Javier López Casella, a former VP of distribution and development at the commercial arm of UK pubcaster the BBC, has been appointed general manager.

Alfredo Bellido, meanwhile, has been named as chief operating officer, having previously worked for firms such as Yahoo!, Viacom and NBCUniversal.

Spanish and Latin American television veteran David Caban has joined as director of programming, having recently worked at AMC Networks Latin America and before that at HBO.

Former BBC Worldwide Channels and MGM Networks Latin America exec Rolando Figueroa has been appointed director of marketing and digital media.

The hires come after Zee launched its own Spanish-language Bollywood movie channel, Zee Mundo, in the US earlier this year.

Zee, which claims to reach more than one billion viewers globally, also plans to expand into Mexico, Argentina, Colombia, Peru and Chile. It recently launched a free-to-air channel in Germany and is exploring a global SVoD offering, as revealed by C21.

  

 

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