Xtreme taps AB exec for US push

Extreme sports specialists Xtreme Video has hired an executive from French broadcaster and distributor AB Group to lead its drive into the US market.

Gregg Bywalski

Gregg Bywalski joins the company as general manager of XTreme Enterprise, the holding group for XTreme Video, and will be charged with developing the company’s presence in the US.

Xtreme Video credits Bywalski with bringing TV programmes featuring poker, mixed martial arts, wrestling and golf to French-speaking TV audiences during his time at AB Group.

XTreme Video, which has offices in Biarritz, Dubai, London, Paris and Shenzhen, said it is aiming to grow its North American team in 2016.

To that end, Bywalski has recruited San Diego-based Dan Aufhauser as director of media and business development for the US market.