Wells moves into Sesame Street prodco

Sesame Street producer Sesame Workshop has hired a former Nickelodeon exec as head of international media and education.

Ed Wells with Elmo

Ed Wells will manage Sesame’s international offices and expansion efforts focused throughout Europe, Latin America and Asia Pacific.

He will oversee all production, distribution, themed entertainment, education and licensing businesses for the not-for-profit US firm across these regions.

Most recently, Wells served as executive VP and head of international for wrestling entertainment company WWE. He was responsible for the global strategic development of its brand and businesses, including the launch of the direct-to-consumer subscription service, WWE Network.

Prior to that, he worked on Viacom International Media Networks brands based in New York, Singapore and Japan, including a stint as VP and general manager of kids’ channel Nickelodeon.