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CONTENT STRATEGIES: Uncovering programming opportunities worldwide

Warner develops Chinese Gossip Girl

Two Chinese prodcos will partner with Warner Bros and Metan Development Group to produce a new teen drama inspired by US hit series Gossip Girl.

China’s Mei Tian Mei Yu and H&R Century TV will produce the untitled 30×60’ series set in modern China, which is due to debut to Mandarin-speaking audiences in November.

The show will follow the lives of students at the prestigious Shanghai International University. And each week as the main characters find their friendships tested, all their secrets will be revealed in a behind-the-scenes blog.

The project was brought together by Los Angeles-based Metan, a company founded by US TV veterans Marty Pompadur and Larry Namer to develop content for the Chinese market.

Metan and Warner Bros International Television Production will oversee development and production alongside the creative team behind Gossip Girl, which has aired for five seasons on US network The CW. Production on the Chinese series will begin in June.

Zhong Junyan, president of H&R, said its US partners will help Mei Tain and H&R “forge a new form of drama series in China.”

The partnership extends Warner Bros’ activity in the Far East, following a pact signed earlier this month with Japan’s TV Asahi to create global entertainment formats.

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