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Viacom faces up to Fear Factor

Endemol Shine North America’s Fear Factor airs on MTV

Viacom International Media Networks has agreed a multi-territory deal with producer and distributor Endemol Shine Group for seasons one and two of reality series Fear Factor.

The arrangement covers Europe, the Middle East, Africa, Latin America, Asia (excluding India and Pakistan), Australia and New Zealand.

MTV’s Fear Factor, produced by Endemol Shine North America, is hosted by multi-platinum recording artist Chris ‘Ludacris’ Bridges and sees contestants confront their worst fears.

The show, which has a cash prize of US$50,000, was MTV’s highest-rated series premiere in two years for 18-34s.

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