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Viacom adds English Colors to India

India’s Viacom18 is to launch an English-language channel featuring Hollywood content from Warner Bros, Sony and Fox.

The joint venture between Viacom and Indian TV group Network18 is expected to launch Colors Infinity and Colors Infinity HD by the end of this month.

The entertainment channels will add to Viacom18’s existing portfolio, which includes Comedy Central India, VH1 India, MTV India, kids’ channel Nick and flagship Hindi entertainment channel Colors.

The network has entered into multi-year deals with Warner Bros International Television Distribution, NBCUniversal, Sony Pictures Television, 20th Century Fox, Lionsgate, MGM, BBC and Endemol Shine, among others.

Colors Infinity will include scripted and unscripted shows across genres including drama, superheroes, comedy, fantasy, crime and thrillers. In addition, there will be a focus on reality television once it launches across DTH and digital cable platforms.

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