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CONTENT STRATEGIES: Uncovering programming opportunities worldwide

USA crashes broadcast Upfront party

USA Network has moved its Upfront presentation to broadcaster week in May in a strategic move that places it alongside stablemate NBC.

USA – which airs ratings-grabbing shows such as Burn Notice, Covert Affairs and Suits and is set to top US cable ratings for the sixth year in a row – will present its latest programming on Thursday May 17, 2012, at Lincoln Center in New York.

Fellow Comcast Communications network NBC, plus CBS, ABC, Fox and The CW, all present during the same week.

Other cablenets that do the same include Turner Broadcasting’s TNT and TBS and Disney-ABC-owned ESPN. Hispanic nets Telemundo and Univision also unveil their wares during the same week.

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