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Turner grows Asian bouquet

Turner Broadcasting System is expanding its channel bouquet across the Asia-Pacific region with a pair of new channels launching in the region, a move first revealed by C21 in April.

Batman - The Brave and the Bold

Preschool channel Cartoonito and action and anime net Toonami will both launch in early 2013 in Southeast Asia, adding to Turner Asia-Pacific’s portfolio, which comprises Cartoon Network, Boomerang and local net Pogo.

“The addition of Toonami and Cartoonito means that Turner will now offer a robust kids’ entertainment experience for all ages and interests,” said Turner International Asia-Pacific’s senior VP and MD of entertainment networks Sunny Saha. “We’re bringing two of Turner’s highly successful international brands to Asia to meet a growing demand for premium quality action-adventure and younger-skewing content.

Turner APAC director of programming, acquisitions and development Layla Lewis first confirmed the company was looking to roll Cartoonito out to the region in an interview with C21 at MipTV earlier this year.

The net targets younger viewers and will include series such as LazyTown, My Little Pony and Noddy in Toyland. Its launch in Asia comes a year after its debut across Europe, Middle East and Africa under local chief content officer Michael Carrington.

Meanwhile, Toonami – based on a programming block that launched on Cartoon Network in the US – will be a “multiplatform, multi-language” linear channel with series such as Young Justice, Batman: The Brave and the Bold and Dragon Ball Z.

“Our aim is to make Toonami a socially-charged, multiplatform experience for fans, by fans. We’ll invite input from viewers on everything from programming to showcasing fan art submissions on-air and online,” said Saha of today’s news.

The developments come two weeks after Turner Germany announced it would launch its high-definition feed of Cartoon Network on cable operator Kabel Deutschland on October 15.

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