Turkish/Indian format alliance inked

MIPTV: Turkish distributor Global Agency has handed over rights to produce its entire format catalogue in India to the firm that produced Pop Idol, Deal or No Deal, Extreme Makeover and Fame Academy in the territory.

Global Agency’s pact with Miditech gives the latter firm exclusive access to the Turkish company’s catalogue of entertainment formats in India, and in return Global becomes the international distributor of formats created by Miditech.

The relationship between the two firms began with Miditech’s production of Global’s dating format Perfect Bride for the Star Network in India. The show, known locally as Lux Perfect Bride, aired on Star Plus in 2009.

“The tie up with Global Agency will give us access to some of the most controversial global formats for the Indian market, as well as create an additional distribution network for own home-grown formats,” explained the Indian firm’s MD Nivedith Alva.

Global’s CEO Izzet Pinto added: “We are extremely bullish about our prospects in the global formats market. Together with Miditech, we will use our expertise in developing diverse, edgy content to roll out formats that create a buzz both in India and worldwide.”