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Time Warner, Snap agree content deal

Time Warner has agreed a global media partnership with the owner of Snapchat to produce original content for the mobile app, tapping into brands including HBO and Warner Bros.

Nick Bell

Under the two-year agreement with Snap, Time Warner will develop and produce three- to five-minute shows for Snapchat from across its networks and entertainment companies, covering genres including scripted drama and comedy. The pact is said to be worth US$100m.

In addition to programming, Time Warner will commit to investing in advertising from HBO, Warner Bros and Turner on Snapchat over the next two years. The alliance builds on existing relations between the latter two.

“Time Warner and their brands have long been pioneers of what incredible, premium content looks like, and we’re thrilled that innovators across their expansive network will begin producing Shows for Snapchat,” said Nick Bell, VP of content for Snap.

“This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news shows, documentaries and beyond.”

By the end of this year, Snap is aiming to have three “premium mobile TV-like shows” airing per day, covering formats such as documentaries, scripted drama, comedies and daily news.

It already has an array of media partnerships with firms including Viacom, A+E Networks, BBC Worldwide, Discovery Networks and NBCUniversal, which invested US$500m in the firm ahead of its IPO.

Snap was valued at US$24bn when it floated on the stock market in March, claims over 166 million daily users who spend on average 30 minutes a day on the app.

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