Nivedith Alva, head of development at Survivor prodco Miditech in India, tells C21 about the big issues facing the format business and what’s hot in his market.What is the biggest issue facing the TV format business?
How has consolidation affected the worldwide formats business?
Smaller companies being swallowed up by bigger brands means fewer and fewer fresh ideas are coming on to the market. The big companies have a monopoly over how the market functions and hence control demand and supply to suit their own needs.
What formats or genres are hot and what are not in your market?
Reality formats are hot, as are big studio-based gameshows. Miditech pioneered reality programming in India with the series Hospital for the BBC in 2000.
Among the other international formats we have produced in India are Idol, Sesame Street, The Perfect Bride, Poker Face, Deal or No Deal, Extreme Makeover, Fame Academy, I’m a Celebrity… Get Me Out of Here!, Guinness World Records and Silent Library.