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TF1 turns in-house to improve profits
Posted By Marie-Agnès Bruneau On 17-02-2017 @ 10:50 am In News | Comments Disabled
Leading French commercial broadcaster TF1 is to bring more production in-house and revise its acquisition strategy following disappointing financial results.
The broadcaster’s latest figures showed its profits had more than halved compared with this time last year to €41.7M (US$44m), although its revenues climbed 2.3% to more than €2bn.
It means TF1’s profit margin is just 6% of its revenues, compared with 25% at rival M6.
To increase its profitability, the broadcaster will look to TF1 Productions and the Newen Group, in which it acquired [1] a 70% stake at the end of 2015, to create more of its programming. Newen is currently developing a daily soap for the main TF1 channel’s primetime schedule.
The network said yesterday it also intends to negotiate prices down with third-party format and entertainment producers.
While total revenues improved last year thanks to the addition of Newen to TF1’s accounts, advertising revenues were down by 1.6%.
Flagship channel TF1’s audience share also fell by a full share point last year to 20.8% and has dropped below 20% since the beginning of 2017.
The group is also facing higher costs following the move of its news channel LCI off pay TV and onto a free-to-air DTT platform. As such, the channel no longer generates licence fee revenues from cable, DTH and IPTV platforms.
The programme budget for TF1’s five DTT channels will remain at €980m per year for the next three years in order to try and improve profits.
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[1] acquired: https://www.c21media.net/tf1-seals-newen-deal/
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