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TF1 experiments with mini launch

TF1 Studios' La Vengeance Aux Yeux Clairs debuted online in France

TF1 Studios’ La Vengeance Aux Yeux Clairs debuted online in France

French commercial broadcaster TF1 will launch its latest miniseries internationally at Mipcom next week, having experimented with a new windowing system for its local premiere.

Eight-parter La Vengeance Aux Yeux Clairs (Bright-Eyed Revenge) is being shopped in Cannes by TF1 Studios and focuses on a young woman coming back to the town where her parents were killed in a revenge attack.

TF1 introduced the first episode of the series online free of charge via the MyTF1 digital platform as a teaser for its linear debut five days later.

Once the first episode aired on the main channel during the Thursday evening drama strand, all episodes were then made available as transactional VoD via MyTV1VOD, to try to attract binge viewers.

The series has also been repeated in primetime on TF1’s smaller drama-focused DTT net HD1 the day after its TF1 broadcast. The HD1 version had a different ending to the main TF1 series.

The experiment brought in 5.9 million viewers on average to the TF1 episodes, with a further 400,000 watching on HD1. TF1’s seven-day catch-up service improved the figures by a further 700,000 and 150,000 episodes were acquired via the TVoD offer.

TF1 Studio’s slate for Mipcom also includes Emma, TF1’s new procedural drama, which has been piloted in France.

Other shows on the slate include Sam, a dramedy about an unconventional school teacher adapted from Danish scripted format Rita. The seventh season of TF1’s flagship procedural Profilage (aka Profiling) is also available, having previously been sold into 83 territories including Germany, where the sixth season aired recently on ProSiebenSat.1.

  

 

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