Telemundo partners Zeebox

NBCUniversal-owned Telemundo Media has become the first US Hispanic partner for second-screen TV companion app Zeebox.

The partnership will begin with the Latin Billboard Awards, which air tonight from 19.00 (ET). The Zeebox app will provide second-screen experiences from the red carpet and back stage at the awards.

Telemundo will also be providing interactive features including games and extra footage via Zeebox for future specials including the 2013 Miss Universe Pageant and its new series La Voz Kids.

Peter Blacker, executive VP of digital and emerging businesses at Telemundo Media, said: “As US Hispanics lead the industry with their consumption of social and mobile media, this new multi-platform initiative with Zeebox speaks to Telemundo’s desire to deliver more innovative content and new opportunities for our audiences to further deepen their engagement.”