Telemundo hires research VP

Telemundo in the US has appointed a VP to lead research on its web platforms.

As VP of Telemundo Media Digital Research, Latha Sarathy will be responsible for managing all analytics projects, identifying innovative and effective digital marketing strategies, and monitoring metrics and audience opportunities for Telemundo.com and mun2.com.

She joins from Interactive One/Radio One Digital, where she was VP of audience insights and analytics.

In other news, Telemundo has promoted Yatisha Bothwell, previously director of consumer insights, to VP of insights and strategy. The pair start their new roles with immediate effect.