Telemundo goes to the movies

US Hispanic broadcaster Telemundo is launching a new business that will develop, produce and market feature films in English and Spanish.

Eva Longoria

The NBCUniversal-owned network has set up Telemundo Films under its Telemundo Studios operation to target movies at the growing US Hispanic market.

The new venture kicks off with the release of Lowriders, produced in partnership with Imagine Entertainment, Blumhouse’s BH Tilt and Universal Pictures, in May this year.

Shot in LA, it stars Eva Longoria, Demian Bichir, Melissa Benoist, Theo Rossi, Tony Revolori and Gabriel Chavarria.

“Telemundo Films will allow us to leverage our expertise to expand our entertainment business into a new genre of storytelling,” said Cesar Conde, chairman of NBCUniversal International Group and NBCUniversal Telemundo Enterprises.