Two industry veterans have come together to launch a production outfit in California targeting films, documentaries and TV series.

Michael Jay Solomon

Michael Jay Solomon’s Truli Media is partnering with Cinemills Media, led by CEO Marcos M De Mattos, to form Truli Cinemills.

Truli Media is an internet destination for inspirational family entertainment while Cinemills Media is an award-winning prodco focused on family movies.

The new venture will aim to produce and distribute high-quality but low-cost family-friendly films, docs and TV series. It will also aggregate film and television content from around the world.

The firm will also target the millennial audience with live programming and on-demand content delivered over mobile, OTT platforms and Truli.com. Cinemills will also create original programming for the platform.

The first project to emerge from the JV is A Cowgirl’s Story, a feature film inspired by the classic novel Little Women that chronicles the challenges and struggles of teenage cowgirls whose parents are away fighting in Afghanistan.

De Mattos will be president and chief operating officer of Truli Cinemills.