Smarty has the answer for Lugsden

UK-based distributor Orange Smarty has hired an exec from the Argonon Group for its sales team as it prepares to launch a new catalogue of factual formats.

Lynn Lugsden

Lynn Lugsden is joining the London-based outfit as head of formats, having previously been head of sales and commercial at production and sales group Argonon.

Lugsden, who has also had stints at Tiger Aspect and Endemol, will be responsible for growing the catalogue and increasing format sales.

Orange Smarty recently added Channel 4 series Coast vs Country from Freeform Productions to its slate as a finished tape and format. The show sees two presenters competing to convince a prospective home buyer to move to the country and the coast respectively.

ITV’s Super Cleaners and BBC1’s Claimed & Shamed, both from Curve Media, have also been added in similar deals, along with What to Buy & Why from 7 Wonder and House of Hypochondriacs from Fresh One.