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Sky puts $2m into Circle

European satcaster Sky has invested US$2m in a technology company that specialises in services for connected devices.

The equity investment in Circle Media Labs will provide Sky “with additional insight into developments within the field,” the European media giant said.

The funding for US-based Circle, which creates digital services for brands that help to engage with fans, marks the latest investment in forward-thinking tech companies from Sky.

Earlier this month it sunk US$5.7m into London-based V-Nova, which specialises in developing video compression technologies.

In 2014 Sky made a US$4m investment in Elemental Technologies a US-based software company specialising in multiscreen video delivery.

Other investments include video aggregator Pluto.TV, ad-focused Sharethrough, internet TV firm Roku and video reality company Jaunt.

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