Silent movie makes a noise online
By Andrew Robinson
07-03-2012
There’s been plenty going on at the start of a hectic 2012. For one thing, we have indeed discovered that silence is golden, after The Artist picked up five Oscars last month.
Social media buzz
But what was the social media buzz from the top 20 shows last week? Well, as you can see, the Oscars broke some serious records for numbers and, along with the Brits music awards, a high percentage of positive messages
Thermoelectrics
A brand new fabric is being developed using thermoelectrics. With this new fabric you can charge your mobile phone using body heat. While I like the idea of this, anything that dramatically increases the risk and strength of electric shocks from clothes rails in department stores should be avoided at all costs
Paddy power – chav tranquiliser
With the UK’s Cheltenham racing festival fast approaching and the doubts over the fitness of star racehorse Kauto Star, Paddy Power has come out and created a really nice ad, answering a wall post on Facebook bemoaning the behaviour of those chavs that have been hijacking race meetings such as Ascot and Cheltenham. It’s a nice spot combining Faceboook, TV and an app.
Ultrabooks pop-up theatre
Here’s a new take on flashmobs from Intel to showcase the features of its new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact with people as they passed by.
The billboards appeared in various locations to entertain people – cheering them on as they played sports, entertaining people with musical performances and providing nighttime firework displays
Jake Sutton – LED snowboarder
On to sports. We’ll start with the ski season, as it is in full flow. I think that this short piece by Jacob Sutton is quite magical. The LED suit is incredible. Reminds me of the days of Dynamo in the Running Man, but much, much better.
UX Design – Madrid Casino
We are big fans of experiential design here at Mindcorp and we think that this will take off in 2012 with campaigns becoming centred on this method. This little piece shows you how you can create something that has a great idea without the need for a huge budget.
And so, on to Mip
Here are two pieces that I will be taking to Cannes with me for this market. This amazing 3D printer will allow me to create any promotional piece on site in front of the clients’ very eyes. And, to get around, I am going to be wearing these rather fetching skates, pioneered back in 1923 but with a very ‘now’ feel about them.
And finally on a ‘funny but true’ note
Transparent typewriters are being sold to prisons, to avoid the risk of hidden contraband.
Thanks, and the next Perspective will probably come from the Croisette, hopefully at a sensible hour.