Please wait...
Please wait...

PERSPECTIVE

Viewpoints from the frontline of content.

Silent movie makes a noise online

By Andrew Robinson 07-03-2012

There’s been plenty going on at the start of a hectic 2012. For one thing, we have indeed discovered that silence is golden, after The Artist picked up five Oscars last month.

Social media buzz
But what was the social media buzz from the top 20 shows last week? Well, as you can see, the Oscars broke some serious records for numbers and, along with the Brits music awards, a high percentage of positive messages

Thermoelectrics
 A brand new fabric is being developed using thermoelectrics. With this new fabric you can charge your mobile phone using body heat. While I like the idea of this, anything that dramatically increases the risk and strength of electric shocks from clothes rails in department stores should be avoided at all costs

Paddy power – chav tranquiliser
With the UK’s Cheltenham racing festival fast approaching and the doubts over the fitness of star racehorse Kauto Star, Paddy Power has come out and created a really nice ad, answering a wall post on Facebook bemoaning the behaviour of those chavs that have been hijacking race meetings such as Ascot and Cheltenham. It’s a nice spot combining Faceboook, TV and an app.

Ultrabooks pop-up theatre
Here’s a new take on flashmobs from Intel to showcase the features of its new Ultrabooks. Intel used 60 people to create a digital billboard made of Ultrabooks to demonstrate the product’s ultra-thin design and responsiveness. The flashmob team carried out a series of live surprise stunts across Los Angeles, using the laptops to interact with people as they passed by.

The billboards appeared in various locations to entertain people – cheering them on as they played sports, entertaining people with musical performances and providing nighttime firework displays

 

Jake Sutton – LED snowboarder
On to sports. We’ll start with the ski season, as it is in full flow. I think that this short piece by Jacob Sutton is quite magical. The LED suit is incredible. Reminds me of the days of Dynamo in the Running Man, but much, much better.

UX Design – Madrid Casino
We are big fans of experiential design here at Mindcorp and we think that this will take off in 2012 with campaigns becoming centred on this method. This little piece shows you how you can create something that has a great idea without the need for a huge budget.

And so, on to Mip
Here are two pieces that I will be taking to Cannes with me for this market. This amazing 3D printer will allow me to create any promotional piece on site in front of the clients’ very eyes.  And, to get around, I am going to be wearing these rather fetching skates, pioneered back in 1923 but with a very ‘now’ feel about them.

And finally on a ‘funny but true’ note
Transparent typewriters are being sold to prisons, to avoid the risk of hidden contraband.

Thanks, and the next Perspective will probably come from the Croisette, hopefully at a sensible hour.

today's correspondent

Andrew Robinson Creative director mindcorp productions

Andrew Robinson is the creative director of MindCorp, an established digital design and branding agency based in London.

He has worked in the communication design, advertising, direct and digital design industries over the last 25 years and has an extensive knowledge of branding, strategy, campaigns and implementation.

In the last 15 years he has worked almost exclusively in the TV, film and post-production industries, providing rebranding, campaigns, web design and social media, corporate strategy and promotional pieces for companies and their films/programmes.

He also has a number of pure consultancy roles and recently chaired one of our Propaganda Factory seminars on new media at Bafta.

2012 is looking very exciting with potential collaborations with BBC, BFI and Mediacom.

For more about what’s going on in the industry visit the MindCorp website and for general social media resources go to the firm’s blog.

You can follow industry insights on Twitter



OTHER RECENT PERSPECTIVES