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ShortsTV grows with Chello

MIPTV: Shorts International has increased distribution of its short-movie channel ShortsTV in a pan-regional deal with Liberty Global-owned Chello Central Europe.

Zodiak Rights

Following the launch of ShortsTV on Romania’s Romtelecom in March, Chello Central Europe will now distribute the high definition version of ShortsTV in Poland, Hungary, the Czech Republic, Slovakia, Bulgaria and the Balkans.

Carter Pilcher, CEO of ShortsTV, said the company had received very positive feedback following its launch in the region on Romtelecom. “It’s clear to us that modern digital platforms are increasingly seeking quality independent film content that fits viewers’ new multi-screen preferences,” he said.

ShortsTV became the first HD channel dedicated to short movies when it launched in April last year. Its 24/7 programming is divided into genre such as Stars in Shorts, Best in Fest and Animation.

Before this latest carriage deal, the channel had around eight million subscribers in the Netherlands, Belgium, France, Turkey, Romania and East Africa.

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