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Agenda 8.00-9.00 Registration and coffee 9.15 Opening remarks David Jenkinson ![]() Opening keynote Future Media: The next wave of innovation Erik Huggers Director of future media and technology, BBC What is the future of digital entertainment at the BBC? From the challenge of Canvas to the Corporation’s role in Digital Britain, this opening keynote sets the agenda for a day of unique debate. Moderator: David Jenkinson ![]() FM keynote presentation Playing the digital standards game David Docherty Chairman, The Digital Television Group To steer a course to success in digital a wide variety of standards and issues need to be resolved. What is the priority and what needs to be done to get things moving? Moderator: David Jenkinson ![]() FM keynote presentation Content strategy and the third screen paradigm David Cuff Commercial director, Virgin Media TV As one of the few broadcasters able to capitalise on its telco status, Virgin Media has been developing a broad range of revenues beyond the television screen. David Cuff explains the future of multi-platform content. Moderator: Kate Bulkley ![]() FM keynote presentation Sky Player – extending choice, control and flexibility Griff Parry Director of on-demand, BSkyB Having just announced Sky Player, the man in charge of its roll-out outlines the challenge ahead and restates Sky's position in the fast-changing digital landscape. Moderator: Kate Bulkley 10.50 Coffee 11.10 FM panel session: Supply and demand As we move towards a VoD world, how will changes in the distribution of content to audiences change the commercial model? Eddie Abrams CEO, IP Vision Simon Hutson Vice president digital media and DVD EMEA, BBC Worldwide Michael Comish CEO and co-founder, Blinkbox Colin Moorcraft CEO, OnTV Europe Moderator: Joe Trainer Head of business development, Level 3 ![]() ![]() ![]() ![]() FM branding keynote: Brands programming the future Doug Scott President, OgilvyEntertainment Responsible for many of the most creative content strategies being employed by brand owners. Doug Scott will share his knowledge about what works and what doesn't in this emerging space. Moderator: David Jenkinson 12.10 FM panel session: Brand new world In light of proposed changes to UK legislation for TV, FutureMedia 2009 brings together leading brand owners with content creators and channel operators to discuss how new commercial models might be developed across platforms. Doug Scott President, OgilvyEntertainment Zad Rogers CEO, Atomized Entertainment Adrian Swift Director of TV, ETV Moderator: David Jenkinson ![]() ![]() ![]() 12.50 FM Case Studies From The Digital Frontier Nuno Bernardo, CEO of beactive, on Final punishment Final Punishment is the latest project from the Sofia's Diary creator. The horror web series and alternate reality game (ARG) follows eight innocent women who are thrown into an experimental maximum security prison for violent criminals. Moderator: Jonathan Webdale 13.10 Light Buffet Lunch ![]() Afternoon opening keynote The YouTube Factor Patrick Walker YouTube As online video finds its feet, what role does YouTube have to play in the future of online entertainment and how can the professional production sector work in partnership with the platform? Moderator: Jonathan Webdale ![]() FM keynote presentation: Next on 4oD Rationale for syndicate, the thinking behind the YouTube deal and the commercialisation of VOD Jon Gisby Director of future media and technology, Channel 4 Moderator: Jonathan Webdale ![]() FM keynote presentation Endemol Showcase: Creating Social Entertainment Adam Valkin, Global Head of Digital Media & New Business, Endemol Moderator: Jonathan Webdale ![]() The new broadcasters keynote Alex Connock, CEO of Ten Alps, explains how the dividing lines between broadcaster and production company are now so blurred as to be almost irrelevant – as the internet empowers indies to not only retain rights to their own content, but be their own publisher/broadcaster. Alex Connock Chief executive, TenAlps Moderator: David Jenkinson 15.30 The new broadcasters panel session What do the new platform operators hope to achieve and what strategies are they employing to grab land as the digital and internet TV landscape emerges? How is online video enabling a new breed of broadcasters to emerge, some of which are challenging the role fulfilled by traditional broadcasters? Jane Burton Head of content and creative director, Tate Media, Tate London David Sabel, Head of digital, The National Theatre Rachel Coldicutt, Head of new media, Royal Opera House Moderator: Alex Connock ![]() ![]() ![]() 16.15 Break 16.30 FM panel session The new producers: Making multi-platform work Making multi-platform content work everywhere. We hear from some of the most progressive players in the digital sector about how to create compelling digital content online and on mobile. Kate Bradshaw Deputy MD and head of online commissioning, ITV.com Darren Navier Creative director, Numiko Louise Brown Head of cross-platform commissioning, C4 Jon Davenport Head of digital, Hat Trick Productions Clare Laycock Acting director of new media, UKTV Moderator: David Jenkinson ![]() ![]() ![]() ![]() 17.15 FM panel session The new producers: social media games and the next generation How to capture new audiences with social media, gaming and a fresh approach to production. Jo Twist Multi-platform commissioning executive for entertainment and Switch, BBC Tom McDonnell Co-founder and creative director, Monterosa Richard Vargas Senior VP development and production, FMX Matt Locke Commissioning editor for education, C4 Moderator: Jonathan Webdale ![]() ![]() ![]() 18.00 Conference close 18.00-19.30 Networking cocktails (C21Media reserves the right to amend the agenda at any time and cannot guarantee changes to the published schedule. All bookings are made with the understanding that no refunds are available due to agenda changes) Sponsors
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