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UK Digital Channels 2010 (Published December 2009) "Anyone serious about producing for or selling to the vibrant UK digital channels market must read this report" * Schedule analysis and perspective * Updated schedule grids * Programming strategy * Executive interviews * Analyst perspective * Development plans C21's UK Digital Channels 2010 analyses the UK's top 32 digital-only channels, focusing on the content and scheduling strategies underpinning their competitive edge, how they have weathered the economic downturn and their plans for 2010. The environment in which they operate is arguably Europe's most advanced and diverse digital multichannel TV market. The sector is rapidly shedding its 'secondary TV market' image well in advance of digital switchover in 2012, and now spans 500-plus channels on four BARB-measurable free and pay digital platforms across DTT, cable and satellite. It also accounts for around 40% of all TV viewing (not including IPTV and web TV, both of which fall outside BARB's measurement system).  Unique data supplied by Attentional puts the UK digital channels business in perspective Kicking off this report is an overview of the UK digital television market by audience ratings consultancy Attentional UK. Attentional highlights some unequivocal but also compelling and surprising trends in UK viewing habits, including a record rise in viewing levels, a proliferation of indigenous quality channels and content, and the positive effects of PVR and catch-up usage. Viewing levels have even stabilized among younger adults, the demographic most likely to abandon traditional linear TV to new media. An equally clear trend is the extent to which old and new broadcasters have claimed a stake in the digital TV market, through both branded (and rebranded) stables of targeted complementary channels and new original shows – two increasingly necessary ingredients in the noisy and highly fragmented multichannel universe. At the same time, the shakedown in the battle for the UK's younger adult viewers is intensifying, as older people claim an ever-growing proportion of the UK viewing population. This trend raises questions about content strategy and channel repositioning among DTT channel players in particular. Through in-depth interviews and schedule analysis C21's UK Digital Channels Report 2010 provides unique perspective on the programming strategies of the leading channels in the market and also offers insight into the changing shape of digital television.  All channel profiles are accompanied by a schedule grid. Contents Viewing trends in UK television landscape Channel profiles:
© C21 Media 2010 |
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