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 Click here for the latest Agenda Building Entertainment Brands In The Digital Age A one-day conference and networking event Friday July 2, 2010 BAFTA, London C21Media's Propaganda Factory is a unique one-day conference designed to provide in-depth expert advice on how to market, PR and build entertainment brands in the digital age. The UK's top digital agencies and marketers will come together to discuss strategies, tips and tricks to ensure maximum impact in a fast-changing digital world. Whether you are trying to build the most effective website, run a viral marketing campaign, PR your message on Facebook and Twitter, or find effective new ways to build content brands using the power of the internet and mobile, this is the definitive how-to event. A series of Digital Marketing Case Studies and sessions will showcase how compelling strategy has been applied in different sectors of digital marketing. Learning from these sessions is designed to provide creative solutions for brands in the television business. There will also be a series of Digital Marketing Surgeries, where leading agencies will come together with entertainment marketers to solve common problems and provide solutions to a wide variety of specific issues.  Announcing the initial speaker line-up, C21Media's editor-in-chief & managing director David Jenkinson (left) said: "It is vital that everyone in the entertainment business understands how to market content in the digital age. Effective websites, noisy viral marketing campaigns, optimising search, building compelling channels on Facebook and YouTube, engaging PR campaigns that set Twitter on fire are just the start of the process. The Propaganda Factory will bring the brightest minds to BAFTA to help anyone responsible for a content brand, be it a programme, channel or distribution business make more of the opportunity presented by the emergence of digital. As the economics of the business change it is vitally important that everyone understands how to make noise to attract an audience, and to consider how brands will spend their money in a new way as connected TV and internet entertainment develops. This is the place for us all to learn."The Propaganda Factory includes a networking lunch and evening cocktail party that provides an opportunity for delegates to mix with speakers and discuss potential collaboration. Confirmed speakers:
Propaganda Factory Advisory Board: Esther Brown, head of corporate communications, BBC Worldwide Clare Mcdonald, executive creative director, Sky Creative Tom Lucas, director of marketing and communications, UKTV Julia Porter , commercial marketing director, ITV Studios Rachel Glaister, head of press and marketing, All3Media International Be Kaler Blake, director, Futureheads Recruitment and BIMA Justin Cooke, founder & CEO of Fortune Cookie, Chair of BIMA Dave Smith, managing director, Things with Wings Topics covered at C21Media's Propaganda Factory:
Who should attend The Propaganda Factory?
Sponsors  Media partners
BAFTA and how to get there A link to previous C21Media events is here. © C21 Media 2010 C21 Home | Live Events Home | Printer Friendly | Email a Friend |
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