C21Media:

C21's Format's Lab Live 2009 Agenda

C21's Formats Lab Live brings together leading international formats buyers, sellers, financiers and analysts to debate how best to tackle the lucrative international business.

The one-day event takes place at BAFTA in London on Friday October 2, in advance of Mipcom, providing a great stopover event for executives traveling to Cannes.

The theme of this year's conference will be 'The Next Big Thing' showcasing the latest programming initiatives in non-scripted development.

From how to devise and protect formats, to how best to add multi-platform value and exploit them on the international market, this is a must-attend for anyone hoping to succeeed in the formats business.

Confirmed speakers:


David Lyle President Fox Reality Channel	Beverley McGarvey Head of programming Ten Network	Remy Blumenfeld Director of formats ITV Global	Stephen Lambert Chief executive Studio Lambert


Dan Korn SVP, Programming Discovery Networks UK	Hayley Babcock SVP, strategic creative development, Light Entertainment, International Production Sony Pictures TV	Roek Lips Channel manager, Netherlands 3 Netherlands Public Broadcasting	Jene Elzie VP, international sales and programming strategy Comcast International Media Group


Jonathan Coad Partner Swan Turton	Mark Rowland CEO Indie TV Limited	Danny Fenton CEO Zig Zag	Avi Armoza CEO Armoza Formats


Jakob Mejlhede Vice president of central programming Viasat Broadcasting	Michel Rodrigue Founder and former CEO Distraction Formats	Leora Nir VP TV Channels Dori Media Group	Lisa Logan Head of Media & Entertainment Candey LLP


Caroline Beaton SVP International Sales MTVNI	Marc Nelissen CEO NTVF Productions	Nicole Sheffield General Manager The LifeStyle Channel and LifeStyle FOOD Channel, Australia	Ivan Garel-Jones SVP business affairs, non-scripted ITV Studios, Inc.

Sessions include:

The anatomy of a hit:
Inside the world's greatest formats. What woks where and what things should producers, channels and distributors consider when developing formats for the international market?

The Next Big Thing 2010:
Sales and development executives discuss the worldwide trends in formats in a bid to uncover the type of programming that is set to break through in the coming year.

360 degree formats:
Making non-scripted content work everywhere.

Non-scripted development 2010:
The best new shows showcased.

International channel strategies 2010:
Channel executives discuss their formats strategy and upcoming schedule requirements.

Reality hitmakers:
Up close and personal with the genre's leading players.

Cracking the US market
How to make formats fly Stateside.

Financial models for formats success
Breaking down the P&L to ensure commercial success.

More sessions and speakers will be announced shortly.

C21TV will film this event for a 30-minute special on the state of the worldwide formats business.

In the meantime, if you are in the formats business, make sure you plan to be in London on October 2 for C21's Formats Lab Live and then in Cannes for The C21 Format Awards Gala in association with FRAPA.

To see previous and other C21Live events click here

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