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 Click to view the full conference agenda C21's Social Media Forum will take place at BAFTA on June 22, providing a creative workshop that defines and develops how the producers channels and rights owners can work with social media platforms to develop business and extend creativity. And generate new revenue streams today! It is vitally important that the content business understand every emerging opportunity to develop new business as traditional markets change. Social media is likely to become the programmer of the next generation of video content and everyone needs to understand how to work effectively in this new space. At the event players from the sector will showcase 'best in breed' partnerships and explain how to drive new business and develop community interactivity around entertainment brands. Keynote workshop sessions include:
 Building brands with social mediaAnn Longley, Digital strategy director, Mediaedge:cia Social media is creating new challenges and opportunities for brands creating a bewildering array of new touchpoints and approaches. How should brands approach this new media landscape? Find out how leading global communications planning agency MEC is working with its clients to make the most of social media. The session will cover the use of social media as a research platform, an activation medium, and an ideas forum based on real case studies. It will look at the bigger picture using social media to understand and address a wide range of issues based on monitoring buzz/online conversations.  Social media content case study: Freak - creating online drama with MySpace Andrew Piller, FremantleMedia Up close on the FremantleMedia HD online drama for social networking site MySpace UK, being sponsored by Red Bull and Tampax.Teen drama Freak will begin airing from July for a 13-week period with an average of 15-minutes of new content airing every week on the drama's own MySpace profile.  Social media content case study: How to make money with YouTube Ashley MacKenzie, CEO, MyVideoRights.com  Social media content case study: The Hunt For Gollum Spencer Duru, Co-Producer In-depth interview with the producer of Dailymotion hit, The Hunt For Gollum, a forty-minute film, conceived, created and funded by fans of The Lord of the Rings that blew the lid off the Dailymotion audience.  Social media content case study:Programming the Xbox generation Maurice Wheeler, Co-founder and planning director Digital Outlook Closing session: Content, cash and the future of social media How can professional content producers, broadcasters and rights owners work with social media platforms to build new creative and commercial business models, and how will the sector change in the next 12 months?
C21's Social Media Forum is part of the RE-vision series of live events and online content, designed to help develop next-generation content solutions to help RE-focus, RE-finance, RE-invent, and RE-think the international entertainment business. C21's Social Media Forum 2009 is just £299 per delegate which includes all refreshments and a networking lunch. For contributor information email: david@c21media.net For sponsorship opportunities email: peter@c21media.net BAFTA and how to get there To see previous and other C21Live events click here © C21 Media 2010 C21 Home | Live Events Home | Printer Friendly | Email a Friend |
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