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FutureMedia 2008 Agenda THURSDAY NOVEMBER 27: Day One 8.30 - 9.00 Registration 9.00 - 9.15 Opening Remarks 9.15 - 9.45 OPENING KEYNOTE Russell Jarman Price, creative partner, Ogilvy Entertainment, Ogilvy Advertising Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 9.45 - 10.30 FM PANEL: MAKING THE MOST OF SECONDARY RIGHTS Ashley MacKenzie, CEO, MyVideoRights Marla Shapiro, business development director, MCPS PRS Alliance Digby Lewis, creative director, Dailymotion Jane Millichip, Chief Operating Officer, RDF Rights Moderator: Martin Blakstad, Churchfield Media 10.30 - 10.50 DIGITAL CONTENT CASE STUDY: BRITAIN FROM ABOVE Nick Cohen, commissioning executive, multi-platform, BBC Vision Cassian Harrison, series director, Britain from Above and company director, Smokefall Kirsty Hunter, head of interactive, Lion Television Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 10.50. 11.10 Coffee Break 11.10 -11.40 KEYNOTE Jon Gisby, director of new media and technology, Channel 4 Moderator: Jonathan Webdale, editor, FutureMedia 11.40 - 12.00 DIGITAL CONTENT CASE STUDY: CHANNEL BEE Martin Lowde, head of digital entertainment, 19 Entertainment Rick Louder, VP corporate sales, Move Networks Moderator: Jonathan Webdale, editor, FutureMedia 12.00 - 12.20 FUTUREMEDIA INTERVIEW: Matt Locke, commissioning editor, Channel 4 Moderator: Jonathan Webdale, editor, FutureMedia 12.20 - 12.40 DIGITAL CONTENT CASE STUDY: BOW STREET RUNNER David Jacklin, chief producer, Littleloud Alice Taylor, commissioning editor, education, Channel 4 Education Moderator: Jonathan Webdale, editor, FutureMedia 12.40 - 13.00 FUTUREMEDIA INTERVIEW Dominic Cameron, MD, ITV.com Moderator: Jonathan Webdale, editor, FutureMedia 13.00 - 14.00 Networking Lunch and FM Hotdesking 14.00 - 14.30 FUTUREMEDIA INTERVIEW Simon Nelson, controller, portfolio and multi-platform, BBC Vision Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 14.30 - 15.15 FM PANEL: THE MEDIA IS THE MESSAGE – How to promote digital content to the audience Andrew Chitty, MD, Illumina Digital Jens Bachem, MD, Digital Outlook Jonathan Wilson, business director, RedBee Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 15.15 - 15.35 DIGITAL CONTENT CASE STUDY: TOYBOIZE Rupert Brankin-Frisby, commerical director, Talkback Thames Jack Brough, producer, Navelgazing Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 15.35 - 15.50 Coffee Break 15.50 - 16.10 DIGITAL CONTENT CASE STUDY: AISLING'S DIARY – Beyond Sofia's Diary Nuno Bernardo, creator, BeActive Triona Campbell-Bernardo, producer, Campbell Ryan Sheila De Courcy, head RTE Young People, RTE Moderator: Jonathan Webdale, editor, FutureMedia 16.10 - 16.30 DIGITAL CONTENT CASE STUDY: MAKING MORE WITH LESS – TV branding in the digital age Mark Rock, CEO, Best Before Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 16.30 - 17.00 DIGITAL CONTENT CASE STUDY: GAP YEAR Kelly Brett, head of digital programming, Bebo Pasa Mustafa, head of digital studios, Endemol UK Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 17.00 - 17.10 Summary of Day One FRIDAY NOVEMBER 28: Day Two 8.30 - 9.00 Registration 9.00 - 9.10 Opening Remarks 9.10 - 9.40 OPENING KEYNOTE Anthony Rose, controller, Vision and Online Media Group, BBC Moderator: Jonathan Webdale, editor, FutureMedia 9.40 - 10.20 FM PANEL: THE NEW BROADCASTERS Guy Ruddle, editor, Telegraph TV and Telegraph Talk Pete Picton, editor, Sun Online John Gillespie, MD, Kewego Moderator: Ed Waller, editorial director, C21Media 10.20 - 10.50 DIGITAL CONTENT CASE STUDY: KIRILL Peter Bale, executive producer, MSN Rob Crossen, portal business manager, MSN Pasa Mustafa, head of digital studios, Endemol UK Ben Grass, CEO, Pure Grass Moderator: Jonathan Webdale, editor, FutureMedia 10.50 - 11.10 Coffee Break 11.10 - 11.30 DIGITAL CONTENT CASE STUDY: OSAMA LOVES Jeremy Lee, MD, Menthol TV/Mint Digital Andy Bell, director, Mint Digital Adam Gee, new media commissioner, Channel 4 Moderator: Jonathan Webdale, editor, FutureMedia 11.30 - 12.00 FUTUREMEDIA INTERVIEW Patrick Walker, director video partnerships, EMEA, Google/YouTube Moderator: Jonathan Webdale, editor, FutureMedia 12.00 - 12.20 DIGITAL CONTENT CASE STUDY: PARENTSHOOD Lulu Phongmany, marketing and business development director, iVillage.co.uk Claire Tavernier, senior executive VP, FremantleMedia's FMX Moderator: Ed Waller, editorial director, C21Media 12.20 - 13.00 FM PANEL: IMPACT OF CREDIT CRUNCH ON DIGITAL MEDIA Nicholas George, partner, Entertainment & Media Group, PricewaterhouseCoopers Simon Nicholls, MD, Ingenious Corporate Finance Lucy Wolley Dod, Partner, Norton Rose Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 13.00 - 14.00 Networking Lunch 14.00 - 14.20 DIGITAL CONTENT CASE STUDY: URFantastic Richard Vargas, VP development and production, FMX Louise Durham, executive producer, All-Leo Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 14.20 - 14.50 FUTUREMEDIA INTERVIEW Danny Cohen, controller, BBC3 Moderator: Ed Waller, editorial director, C21Media 14.50 - 15.10 DIGITAL CONTENT CASE STUDY: FRESH Nick Hamm, director, Greenroom Entertainment Geoff Goodwin, head of BBC Switch Moderator: Ed Waller, editorial director, C21Media 15.10 - 15.30 Coffee Break 15.30 - 15.50 MY DIGITAL MEDIA: UP CLOSE AND PERSONAL Richard Titus, controller Future Media, A&M and Mobile, BBC Moderator: David Jenkinson, editor-in-chief and managing director, C21Media 15.50 - 16.10 MY DIGITAL MEDIA: UP CLOSE AND PERSONAL Adrian Hon, co-founder and CEO, SixToStart Moderator: Jonathan Webdale, editor, FutureMedia 16.10 - 16.50 FM PANEL: EVOLUTION OF ON-DEMAND Henrik Werdelin, chief creative officer, Joost Andy Taylor, digital media head, All3Media Michael Comish, CEO, Blinkbox Moderator: Arash Amel, head of broadband media, Screen Digest 16.50 - 17.00 Conference Summary and Close. 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