Shine makes Hispanic America sales

MIPCOM NEWS: Shine International has sold a number of primetime lifestyle franchises to Discovery Networks Latin America/US Hispanic in a deal covering more than 200 hours of programming.

The agreement – the largest between the two companies so far – includes several titles new to Latin America. Among them are 100-plus hours of fact ent cookery franchise MasterChef Australia (season two) and Junior MasterChef Australia for Discovery Travel & Living; and seasons one and two of the UK and US versions of ob doc series One Born Every Minute for Discovery Home & Health.

It also includes seasons seven and eight of the US version of The Biggest Loser and the third season of TLC factual show Hoarding: Buried Alive.

Matt Vassallo, Shine International’s VP in charge of Latin American and US distribution, said economic growth within the Hispanic market is turning it into a key buyer of premium lifestyle content.

Discovery Networks Latin America’s VP of Lifestyle Channels Angela Recio Sondon added that broadcasters in Latin America’s highly competitive pay-TV landscape need such shows if they are to capture viewers.