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Seven, Beyond link for US venture

Seven Network and Beyond Productions in Australia have teamed up for a development and marketing venture to create programming for the North American market.

The new partnership will be called 7Beyond and has established a Los Angeles office.

Content created by the venture will be coproduced by Seven Network’s Seven Productions business and Beyond Productions, and distributed internationally by Beyond Distribution.

7Beyond has appointed Michael Krupat as senior VP of development to oversee development, sales and projects for the partnership.

Krupat was most recently senior VP of development and branded content at Ryan Seacrest Productions.

The venture builds on Beyond Productions’ track record of producing content for US broadcasters with shows such as global hit Mythbusters.

John Luscombe, exec VP and general manager of Beyond Productions, said: “Joining with Australia’s largest producer and leading free to air network is a great way to expand our long-standing production business in the United States.”

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