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Sesame Workshop brings in strategy boss

US-based non-profit educational organisation Sesame Workshop has hired a former Viacom executive to lead its strategy and content research.

Tanya Haider

Tanya Haider

Tanya Haider has joined the company behind Sesame Street in the new role of executive VP for strategy, research and ventures, reporting to CEO Jeffrey D Dunn.

Haider previously served as head of global licensing and video content partnerships at app developer ZeptoLab, where she worked on the company’s mobile game Cut the Rope.

Prior to joining ZeptoLab in 2011, Haider headed international licensing at Viacom-owned MTV Networks International, managing the global expansion of brands such as SpongeBob SquarePants and Dora the Explorer.

The appointment comes after Dunn, who arrived at the company in September last year, restructured the management team, bringing in executives from Nickelodeon and Hit Entertainment.

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