Sony Pictures Television
Dragons’ Den has made launching new businesses a big hit with TV viewers round the world.
Entrepreneurs pitch bold new ideas and inventions to five hard-nosed multi-millionaires, the Dragons. They must convince one or more of the Dragons to invest a specific amount of their own money – or they fail.
If the Dragons are impressed by a pitch, they negotiate aggressively to own the biggest possible share in the venture in exchange for their cash.
The show is confrontational and compelling – especially when the Dragons turn the heat on each other as they compete to be the sole investor in a truly promising venture.