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Producer: Craig Plestis
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Minute To Win It

Friday TV
8x45’

Minute to win it is a big new primetime show based on nerve- wracking games in the studio. For every challenge you successfully complete you climb one step higher on the show’s prize ladder. Complete ten challenges in a row and you leave the studio with one million dollars!

The challenges are stunningly simple in terms of concept, yet
tricky and challenging in terms of execution. Transfer an oreo cookie from your forehead to your mouth using only your facial muscles. Blow a bubble in the air across the stage and through a hula-hoop. Guide a thread through the eyelets of ten needles that get gradually smaller. Remove all 160 tissues from a tissue box using only one hand.

Three months before the series airs 60 challenges are introduced on the show’s website and in on-air promos on the broadcasting channel. The entire nation is invited to try out for the show. Every challenge can be tried, tested and practiced at home using ordinary house-hold items. The official game rules are posted on the show’s official web-
site. The challenges are all perfectly suited for product integration and special kits containing the necessary products are sold at retail stores across the nation.

The contestants pick their favourite challenges but don’t know which they’ll face in the show. The contestants have weeks to practice 15 selected challenges at home. Only after successfully completing a challenge in the studio is the next game revealed to the contestant.

One slip of the hand and you’re out of the game. Each challenge
must be completed within a strict 60-second time limit. You literally have a minute to win It! Each contestant has three lives but must complete every challenge. If they fail they are eliminated from the show...

The show’s prize ladder consists of ten levels. The levels are $1,000, $2,500, $5,000, $10,000, $50,000, $75,000, $125,000, $250,000, $500,000 and $1,000,000. Then contestants reach the $50,000 level
they keep the money they’ve made even if they fail in one of the five
remaining challenges.

Are you going to hold on to the dream of the big jackpot or give it
up for a smaller amount of cash? Before going to a new level it’s decision time: The contestants must decide whether they’re in it win it or if
they prefer to take the cash and dash. The contestants are free to seek
advice from relatives and friends seated in the studio audience.

Minute to win it is a game of nerves, courage and skill and an exciting, new one-hour studio competition for primetime!