This is exclusive C21 subscriber content
To view you need a Basic Site, C21Pro or Access All Areas subscription:
Registered users and subscribers sign in here:
For phone support please call C21 on +44 (0) 20 7729 7460
“It’s time for us to consolidate our position in the market. Without alienating our older viewers we have to reduce our average age,” says Mowbray, discussing how changes are taking place in comedy and drama, with a dedicated European fiction slot on the horizon. He also reflects on last year’s management shake-up, with Martin Osterdahl taking over from Annie Wegelius as SVT director of programmes.
