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TALKING SHOP: Catherine Olsen, executive producer of documentaries at CBC News Network, talks to C21 about The Passionate Eye, the channel’s international current affairs strand that has been running for 23 years.
Olsen runs through her commissioning strategy, what she's looking for and how to pitch, and explains why she's encouraging filmmakers to turn to dubbing and actors’ voices rather than subtitling in order to help her target younger people.
Olsen says: "The thing about the younger demographic, when they're watching they're double tasking – they have BlackBerrys, smartphones, iPads and other devices, they're tweeting, emailing, texting. You can't be doing that and reading subtitles."
