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In this episode of Talking Shop, Hendrik McDermott, MD of recently rebranded international kidcaster KidsCo, outlines his programming needs for the channel’s upcoming Syfy Kids block, which will debut in Central and Eastern Europe this summer and feature original content alongside third-party acquisitions.
He also speaks about the block’s focus on “imagination-based content,” taking in everything from time travel to shape-shifting, whether it signals a shift in KidsCo’s target audience, as well as the broadcaster’s wider plans to invest in channel localisation, original content and digital.
