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With heritage format brands including Wheel of Fortune and Jeopardy!, not to mention Next Top Model, Paul Gilbert, senior VP of formats for CBS, has some classic properties in his portfolio.
The company is also rolling out an increasing number of scripted formats.
In this interview, Gilbert highlights the importance of DVR viewing, which, he says, can add as much as 30% format ratings. He also considers the types of shows he think will find favour in the coming years.
