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TALKING SHOP: Tara Sorensen, head of kids’ programming at Amazon Studios, discusses the company’s initial batch of original children’s titles, released this month after making it through the online retail giant’s innovative pilot process.
C21's Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.
Sorensen says the aim with Creative Galaxy, Tumble Leaf and Annedroids was to focus on story- and character-driven programmes infused with an educational element.
The former National Geographic Kids executive says she doesn’t believe children have allegiances to particular linear broadcasters anymore. “Kids expect to get programmes when and where they want them,” she says, adding that her former colleagues from the world of ‘traditional’ TV see what Amazon is doing as an opportunity rather than a threat.
