TALKING SHOP: As MD of Baby Cow, Henry Normal has overseen popular UK comedies such as I'm Alan Partridge, The Mighty Boosh and Gavin & Stacey, producing content for the BBC, ITV, C4, Sky and the web. Here, Normal tells C21 about the implications of Sky's recent comedy drive, the problems with the BBC's commissioning process and Baby Cow's international ambitions.
Since Normal co-founded Baby Cow alongside comedian and actor Steve Coogan in 1999, the prodco has become known for its narrative comedy aimed at adults. Now, with Wussywat the Clumsy Cat for CBeebies, the prodco is entering the kids’ market for the first time.
C21's Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.