TALKING SHOP: Tina Hoover, VP of social media and interactivity at Endemol USA, discusses the company’s dual-screen strategy and, after unsuccessfully attempting to devise a TV format that integrates Foursquare, questions the value of TV check-in services.
C21's Talking Shop is a daily strand on C21Media.net that goes behind the news to talk to leading players in the international content business.
Hoover raises doubts about the sustainability of services like Miso and IntoNow, the Shazam-like ‘TV listening’ start-up which Yahoo! snapped up last year.
“A lot of them only allow for you to check-in when you’re watching a show and thereby access a Twitter feed of people who are talking about that show live. That’s interesting and useful but I wonder if it’s not necessarily a long trend, if people are more into it now because it’s novel. I don’t know how long that’s enough for people,” says Hoover.
She also discusses the conflicting attitudes some media companies are feeling towards Twitter and Facebook, and how Endemol is using apps to develop its own IP, which could later transfer to TV.