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C21TV
In this episode, Coca-Cola's head of global advertising Jonathan Mildenhall says that the drinks company is aiming to double the size of its business between now and 2020, and plans to do so by competing with "any genre, category or content form that drives share of mind with our audience."
"I think the opportunity for content is contained only by our imagination," says Mildenhall. "Where relevant, longform content creates an opportunity to create deeper and more immersive experiences for our teenage target audience."
