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SBS names TCB distribution partner

Australian pubcaster SBS has appointed TCB Media Rights to represent its catalogue of in-house food programmes.

Destination Flavour Scandinavia's host Adam Liaw

Destination Flavour Scandinavia’s host Adam Liaw

The appointment follows SBS’s decision to close its sales arm SBS International in June and instead outsource content sales to external agents.

London-based TCB Media Rights will now represent SBS in all markets outside Australia, handling shows including Destination Flavour, Poh & Co and This is Brazil.

Chris Irvine, SBS’s head of commercial and production, said: “This partnership with TCB is the start of a new relationship that we hope ultimately to develop and introduce across other commissioned shows in the broader SBS unscripted catalogue.”

SBS will continue to look for distribution opportunities for bespoke SBS content. It sales arm shut its doors on June 30, resulting in a small number of redundancies among the international sales team.

Paul Heaney, former MD of Cineflix Rights, launched TCB Media Rights in 2012.

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