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RTL, CBS venture reaches Thailand

RTL Group and CBS Studios International’s new Asian joint venture has launched its entertainment channel in Thailand.

RTL CBS Entertainment HD is available to subscribers of TrueVisions Global TV packages and can also be accessed via the firm’s mobile service TrueVisions Anywhere.

The new channel includes general entertainment hits such as The X Factor and America’s Got Talent and has access to first-run shows and library titles from FremantleMedia and from CBS.

Bertelsmann-owned RTL is the majority partner in the JV while CBS’s overseas arm holds a minority stake in the venture, which is rolling out channels in 29 markets across South East Asia in English and local languages.

RTL CBS Extreme is due to be launched across the region in Spring and will offer action/adventure, reality series and extreme sports.

Jonas Engwall, who was named CEO of the JV last week, said: “We share TrueVisions’ goal to become a major provider of entertainment programs in Thailand and we subscribe to their 360-degree strategy to provide content to audiences anytime, anywhere.”

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