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Talpa adds Portugal to the list of JVs
First it was the US, France and Spain; now John de Mol's Talpa Media has inked a 50/50 joint-venture production deal in Portugal, holding all the company's format rights in that market and Portuguese-speaking Angola.
The new company will be jointly owned by Talpa and Portuguese TV production house CBV, and run by the latter's CEO Piet-Hein Bakker. The new joint venture has the exclusive right to sell, adapt and produce all Talpa reality, gameshow and scripted formats in the two markets.
"This is a great step ahead for me and my CBV founding partners Pedro Curto and Vasco Vilarinho," said Bakker. "CBV has the domestic production capacity and in-house creativity, Talpa is developing a great catalogue of up-to-date formats in many different genres. Together we expect to grow to a strong and successful position in the dynamic Portuguese market and the growing market of Angola.”
CBV was set up in 2007 by former Endemol Portugal execs Bakker, Curto and Vilarinho, and financed by Dutch media entrepreneurs Joop van den Ende and Hubert Deitmers. It produces reality and entertainment programmes for all terrestrial broadcasters in Portugal, such as Vip Manicure (SIC), A Procura de Sally (RTP) and Apanha-me Se Puderes (TVI).
De Mol said: “Talpa is fast-moving when it comes to establishing partnerships in important TV markets. Recently we concluded deals in the US, France and Spain. Portugal is not the biggest market in the world, but it is open and competitive."
Formats covered by the Talpa deal include The Golden Cage, Dating in the Dark, Viper’s Nest, Pretty Smart, Guesstimation, I Love My Country, Divided and Know Your Nation.
10 Mar 2010
© C21 Media 2010
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