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Merlin casts spell over App Store BBC drama Merlin is getting its own iPhone app role-playing game, courtesy of distributor FremantleMedia Enterprises (FME) and German games developer Intentum. The Adventures of Merlin game will be available from Apple's App Store in English, German, French, Spanish and Italian from April in the run-up to Shine TV-produced Merlin's third season debut on BBC1 in the autumn. Players will be able to take on the role of either the wizard or Prince Arthur as they travel throughout Camelot taking on villains and monsters, solving riddles and putting magic to good use. FME has been stepping up its activity in the app space over the past year, having invested in Canadian games developer Ludia, which has launched several on its behalf for shows including The Price Is Right, American Idol and Family Feud. This time the firm is working with Intentum, however, which is behind a variety of casual games including Insider Story: The Stolen Venus and Vicky & the Vikings. " Partnering with Intenium enables us to offer Merlin fans everywhere an additional way to connect with the brand," said FME EMEA CEO Mel Alcock. For more on the rapidly developing app economy, see C21's Mobile Entertainment 2010 season here. Jonathan Webdale 16 Feb 2010 © C21 Media 2010 
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