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Bebo, Sony partner on web drama UK social networking website Bebo has partnered with Sony Pictures Television International (SPTI) to launch a new interactive web drama series called Sofia's Diary, due to start this autumn. The move follows the success of Bebo's first interactive drama KateModern, developed in partnership with the creators of Lonelygirl15, which debuted this summer and garnered three million views in eight weeks.  Sofia's Diary started life in Portugal in 2003 as an experimental web and mobile service created by Nuno Bernardo and now claims some 200,000 visitors per month online, plus 19,000 mobile subscribers.Portuguese state broadcaster RTP2 has aired four series on TV and the property has since been revised via SPTI for the US, Germany, Brazil, Chile, Turkey and Vietnam. The Bebo version of Sofia's Diary has been written by Danny Stack, whose credits include BBC series The Amazing Adrenalini Brothers and Doctors. Like KateModern, it promises to blur the line between fiction and reality. Bebo international president Joanna Shields said Sofia's Diary would take drama to the next level by embracing the web as a new medium for storytelling. "It's not enough for a piece of content to exist on a single medium – broadcasters, producers and writers need to consider the potential of telling multi-faceted stories using multiple media," said Shields. "For an audience that's spending less and less time in front of traditional media, Sofia’s Diary presents a new form of entertainment that makes the audience an integral part of the show." Jonathan Webdale 6 Sep 2007 © C21 Media 2007 
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