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Trust greenlights BBC iPhone apps The BBC Trust has given the UK public broadcaster the go-ahead for a series of smartphone applications for its BBC News, Sport and iPlayer services, ruling that they do not require further scrutiny. BBC execs will be relieved the apps have been okayed since they have already been produced and are ready to go. However, they will be angry over the Trust's timing, which has meant them not being able to launch the apps in time for the FIFA World Cup. The BBC had planned to roll out its iPhone sports app in time for the tournament, which kicked off on June 11, before the Trust called a halt to the launch in March, following criticism from external parties that the BBC was exceeding its remit. The Trust's ruling today comes weeks after the tournament has finished, missing a crucial window the Corporation would have had to get the app in front of thousands of football-hungry viewers. The Trust's assessment looked at the BBC's app plans in four areas: the potential impact of the proposed apps, the financial implications, whether apps would involve the BBC in a new area of untested activity, and the duration of the proposed apps. The conclusion was that a public value test was unnecessary. BBC Trustee Diane Coyle, who led the review, said: "The apps market is rapidly taking off as more people choose to get their news, sport and other online content while they're on the move. "The Trust has a duty to represent the interests of licence fee payers, who will increasingly expect to access BBC content in this way, but also to listen to concerns raised by industry. In this case, we have concluded that while the apps market is developing quickly and we will monitor the launch of BBC Apps, a public value test is not required." Adam Benzine 23 Jul 2010 © C21 Media 2010 
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