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Conde Nast taps Brightcove to grow online video US publisher Condé Nast has extended its relationship with internet TV platform Brightcove to take its online video business across four more of its magazine websites. Earlier this year Condé Nast began using Brightcove to support video on is site Portfolio.com. The new contract will enable the company to eventually use Brightcove to run ad-supported video on all its websites. The next websites to launch video with Brightcove will be Wired.com, Glamour.com, Parade.com and Self.com, and others are expected to follow. "Online video has become an increasing focus for our digital media brands," said Richard Glosser, executive director of emerging media at CondéNet, Condé Nast's digital division. "Expanding the online video available through our websites is resulting in deeper engagement with consumers and valuable new advertising inventory that we can bring to market." Over the past two weeks, Brightcove has announced similar deals with The New York Times Company and Time Warner subsidiary AOL. Both AOL and The New York Times are minority stakeholders in the Massachusetts-based company. Martin Buxton 10 Nov 2008 © C21 Media 2008 C21 Home | FutureMedia Home | Printer Friendly | Email a Friend |
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