Reshuffle at RDF USA

Don’t Forget the Lyrics prodco RDF USA is restructuring its Los Angeles operations, following the arrival of Natalka Znak (Hell’s Kitchen, I’m a Celebrity Get Me Out of Here) as chief creative officer.

Under the new structure, Claire O’Donohoe (Jessica Simpson’s The Price of Beauty) will be executive VP of current programming and Mike Duffy (One Big Happy Family) is promoted to executive VP of development.

The move is effectively splitting the role of former exec VP of development and current programming, Greg Goldman. He left the firm to launch his own Blackbird Television in July 2009.

Both O’Donohoe (pictured) and Duffy report Znak, as does Lauren Gellert, senior VP in the New York office. Znak, in turn, reports to RDF USA’s CEO Grant Mansfield, who said: “This new structure is evidence of a renewed focus and increased investment in the creative side of our production business.”