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Red Arrow for Real on Israeli format

Global distributor and producer Red Arrow International has acquired format rights for six territories to gameshow Are You For Real? from Israel’s Gil Productions.

Red Arrow has picked up an option to produce the factual-gameshow hybrid format in Germany, the UK, Denmark, Norway Belgium and the Netherlands.

Are You For Real?, distributed by Tel Aviv-based Gil Productions, sees two contestants embark on a tour of three flats, where they encounter a different pair of tenants.

One of the pairs pose under a fake identity, relying on their intuitive and sometimes stereotypical understanding of this identity.

The contestants then have to reveal the fake couple to win a prize of US$10,000. However, if the pretenders go undetected, they then win the money.

Gil Productions CEO Assaf Gil said the new deal left the format in the “most capable hands in these key territories” and was confident there would be “strong interest” from buyers at MipCom next month.

In March, the Israeli Broadcasting Authority (IBA) placed an order for Gil Productions’ new docu-reality series Forget Me Not, as revealed by C21.

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