Red Arrow appoints COO

ProSiebenSat.1 Media-owned Red Arrow Studios has promoted its president James Baker to the newly created role of chief operating officer.

James Baker

Baker will continue to report to Jan Frouman, chairman and CEO of Red Arrow Studios, and be based in London.

In his new role, Baker will be responsible for operational performance across Red Arrow’s production and distribution divisions and directly managing select production territories and portfolio assets.

Baker will also oversee human resources and the group’s project management office.

Frouman said Baker is “never afraid to challenge the organisation or shake up existing operating models. He’s ideal for the COO role at this time of accelerated activity for the group.”

Baker joined Red Arrow in 2011 and has held positions including president of Red Arrow Studios’ production portfolio and MD of Red Arrow Entertainment UK.

He joined the management board of Red Arrow in 2015. Prior to that, he spent 11 years at Sky, including two stints as controller of Sky1 and finally as MD, networked media.

After leaving Sky in 2007, Baker worked with media private equity group Fleming Media before joining Current TV, Al Gore’s web and TV network, as UK general manager.